Yellowknife Books
Through conversation with this long-running independent bookstore in Yellowknife, it became clear that the three cats who prowl the aisles were an essential part of the company’s identity. What resulted is a marriage of classic bookstore vibes with quirky animal character.
SCOPE
logo design
branding
collateral assets
“I have worked with Steph on two occasions to rebrand our business. On the first occasion she was able to create the perfect balance between the old owner's logo and our vision, and more recently she was able to take my scattered ideas of how to bring the store into a more modern aesthetic while still keeping its 45 year-old core. She is prompt and a pleasure to work with."
jenn baerg steyn
owner, yellowknife books