Impact reports are regular necessities that need to feel fresh with each edition, inviting donors and stakeholders anew into the ongoing work and story of the organization. I enjoy learning about the particular impact of an organization’s year, then feeling my way through an integration of brand elements, stories, numbers, images, with the hope of stretching the organization’s reach as far as it can go. Helping the amazing JFS, with its range of social services, was especially rewarding.